Traditional evangelism can often face challenges of many kinds. Electronic media, such as radio, television and the internet do not know borders. These forms of media make it possible to share the Gospel of Jesus Christ in those countries where Christianity and evangelism is not accepted.

Keymedia's ministry is mainly focused in countries which are predominantly Arabic, Russian and Chinese language countries. Keymedia also ministers in other language groups such as Turkish, Farsi, Urdu, Indonesian, as well as in Finno-Ugric originated languages. Jewish ministry as well as Finnish ministry are both essential ministries to Keymedia.